Happy Halloween from Archetype!

Bring Halloween with you everywhere you go this year with Archetype’s pumpkin carving application. Carve your very own virtual jack-o-lantern and share it with friends.

Check out our pumpkin, then carve and share your own!

Remember…Eat, drink, (carve) and be scary!

Archetype Teaser Reel

We’ve uploaded a teaser reel to show off some of our interface design and development work. We recommending watching in fullscreen HD and cranking the volume.

Archetype Talks About Windows 8 Design and Rapid Iteration in HTML5 at the Silicon Valley Code Camp

Archetype proudly participated as session speakers at SVCC. Thanks to everyone for all the positive feedback. We had a great time, and are looking forward to next year!

Session 1

Designing for Windows 8: Metro

Speaker

Guido Rosso  

Description: Archetype will delve into the principles associated with Metro, the design paradigm for Windows 8. We will discuss the design guidelines with regards to areas such as layout, navigation, typography, media, and live tiles. We will also walk through the tools and processes for designing rich, beautiful and immersive applications in HTML5/CSS and XAML. In this session, we will demonstrate and discuss designing a real application that meets the requirements of Metro and at the same time differentiates your brand in the Windows 8 ecosystem and marketplace.

Session 2

Rapid Iteration in HTML5: Designer/Developer Workflow, Techniques & Process

Speakers

Michael Lucaccini, Eric Anderson, Guido Rosso, Danny Riddell    

Description: In this session, Archetype will discuss rapid iteration and development in HTML5. We will show how we took an initial concept all the way to a rich, immersive application in less than 3 weeks. Along the way, we’ll discuss our design and development processes and techniques, the designer/developer workflow, and some of the tools we use. This session will incorporate general examples as well as detailed step-by-step walkthroughs of various elements in this process.

Archetype Participates in Build Developer Press Panel

Archetype’s CEO, Danny Riddell, and President, Mike Lucaccini were panelists in the Build Developer Press Panel where they discussed the current evolution of digital agencies with members of the technology press. Danny and Mike shared their perspectives on where they see the future of new operating systems and mobile devices heading, as well as potential challenges of the new technology landscape. 

Archetype’s President, Mike Lucaccini highlighted in Microsoft Article

Mike Lucaccini, Archetype’s President, discusses Microsoft’s Build conference and common trends across mobile devices.

View the article

Product Launch – Fandango Slate Application

Archetype is extremely pleased to announce the latest design and development launch, the Fandango Windows Slate application. This interactive application allows users to dive deep into movie content through the ability to thumb (or finger) through upcoming and presently playing movie titles and information. The application incorporates several advanced features such as discovering movies and theaters based on location, start time and theater amenities (3D, handicapped accessible, etc.), as well as watching high-quality trailers and flipping through cast photos and movie stills, all designed and developed by Archetype. Once users have found a film they would like to see, users can purchase tickets directly from inside the application and review their purchase history as it syncs automatically with their Fandango.com account. The application takes advantage of several Windows Slate-specific features and controls including: automatic updates, out-of-browser functionality, jump lists, local notifications, both portrait and landscape views, and touch-based interactions.

The Fandango Slate application is available for free on Bing’s Product Scout.

Archetype Presents the FOX Digital Binder at Microsoft’s Worldwide Partner Conference (WPC)

This year at Microsoft’s Worldwide Partner Conference (WPC), Archetype and 20^th Century Fox presented the Fox Digital Binder application for Windows Slate at the Windows Partner Opportunities in a Consumer-Driven World session. The application enables users to peruse the latest and greatest television titles and feature films from Fox. The intuitive interface helps navigate the user through trailers, related video clips, synopses, and cast details all while adhering to the cinematic feel of its content. Demonstrating the capabilities of the Slate device when paired with dynamic and engaging content, the Fox Digital Binder has been able to engage users through new ways of interacting with content. 

Archetype’s CEO, Danny Riddell,  Microsoft’s General Manager of Windows Client Business Group, Jane Boulware, and 20^th Century Fox’s Digital Conversion Analyst, Ligaya Lange presented the application at WPC as an example of what great opportunities advanced user experiences can bring to companies like FOX.

Product Launch – 20th Century fox: Digital Binder Slate Application

FOX approached Archetype to design and develop a Slate application for use in the sales field. This “digital binder” enables FOX’s customers to discover and interact with upcoming pilot content and trailers. More specifically, the application allows users to browse and screen new pilots, as well as view pilot synopses, starring, written by, and other pilot details as well as browse shows by category and other relevant metadata.

Archetype Announces the Mike Tompkins Video and Mixer Experience, an Advanced HTML5 Application, at Microsoft’s Internet Explorer 9 Launch Keynote Event at SXSW

Archetype announced the Mike Tompkins Video and Mixer Experience at Microsoft’s Internet Explorer 9 (IE9) Launch Event at the South by South West (SXSW) Conference in Austin, Tx. The Mike Tompkins Video and Mixer Experience, an advanced HTML5 application, was demonstrated during Microsoft’s IE9 keynote presentation at SXSW 2011.

Taking advantage of the new IE9 and HTML5 platform and features, the Mike Tomkins Video and Mixer Experience provides a fun and unique way to interact with a variety of audio and video content within the browser. The HTML5 application provides a rich and visually compelling interface that allows users to interact with audio and video tracks of Mike Tompkins as he covers the hit song “Firework,” originally by Katy Perry. Taking advantage of IE9, HTML5, Scalable Vector Graphics (SVG), and CSS3 capabilities, the application allows for intuitive interactions like flipping through and interacting with videos and audio tracks in a Polaroid-like visual layout. Visitors to the site also have the opportunity to create custom Mike Tompkins-inspired audio mixes using an interactive audio sequencer and share these via Facebook and Twitter.

“We are very intrigued by the creativity that is opened up when combining advanced CSS3, HTML5, and SVG to create new and compelling interactive experiences like the Mike Tompkins Video Experience. Combining all of these technologies with the power of IE9 gives us precision graphics and high performing sites.” said Danny Riddell, Archetype’s CEO and Founder.

The Mike Tompkins Video Experience highlights the powerful capabilities of HTML5 in IE9, as well as Archetype’s commitment to being at the forefront of emerging interactive technologies. Through partnering with Microsoft, Archetype produced a compelling and useful application that demonstrates a new way to experience the Web.

You can see Archetype’s Mike Tompkins Video Experience at beautyoftheweb.com.