Archetype’s Media Platform (AMP) Highlighted in SQL PASS 2009 Keynote

Archetype’s Media Platform (AMP) featured in keynote at the PASS (Professional Association for SQL Server) Annual Summit in Seattle, WA (November 2nd-5th). PASS 2009 is one of the largest SQL Server focused conferences and Archetype is proud to be a part of the keynote announcements. Archetype has been working closely with the Azure and SQL Azure teams and we are excited to have our AMP system selected as a demonstration of the power of SQL Azure and the synchronization of on-premise and cloud based applications and databases.

The AMP system is a complete media management solution that includes a robust set of applications that help customers manage, edit, and deploy media asset more efficiently and effectively. Together the AMP Manager, AMP Editor, AMP Portal, and AMP Analytics comprise the AMP System.