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Archetype’s Media Platform (AMP) Highlighted in SQL PASS 2009 Keynote
Archetype’s Media Platform (AMP) featured in keynote at the PASS (Professional Association for SQL Server) Annual Summit in Seattle, WA (November 2nd-5th). PASS 2009 is one of the largest SQL Server focused conferences and Archetype is proud to be a part of the keynote announcements. Archetype has been working closely with the Azure and SQL Azure teams and we are excited to have our AMP system selected as a demonstration of the power of SQL Azure and the synchronization of on-premise and cloud based applications and databases.
The AMP system is a complete media management solution that includes a robust set of applications that help customers manage, edit, and deploy media asset more efficiently and effectively. Together the AMP Manager, AMP Editor, AMP Portal, and AMP Analytics comprise the AMP System.
Archetype Highlighted by the SQL Azure Team in the Latest SQL Azure Launch
Archetype is proud to be working with Microsoft’s Azure cloud services and SQL Azure team in the testing and launch of their latest release.
“We see SQL Azure as the perfect fit for information that needs to be kept in one safe, well-structured, accessible spot. Partitioning the data helps ensure scalability as more and more users interact with the site, and it also isolates tracking resources, helping avoid single points of failure,” said Luigi Rosso, Chief Technology Officer at leading interactive firm, Archetype. “To establish the kind of default redundant installation we get with SQL Azure, we’d have to purchase at least two dedicated servers and hire IT staff to administer them. A reliable system in place that is managed, efficient, and fast is critical for us. With SQL Azure, we don’t have to buy servers or manage and monitor them for capacity to ensure availability for our customers.”
Find out more about the latest SQL Azure launch at http://blogs.msdn.com/ssds/archive/2009/10/14/9907238.aspx.
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